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 หัวเรื่อง:รูปแบบตลาดกลางเพื่อการส่งออกทุเรียนตามความคาดหวังของสมาชิกกลุ่มปรับปรุงคุณภาพทุเรียนเพื่อการส่งออกว่านเหลือง จังหวัดจันทบุรี ผู้เขียน: จารุวรรณ ทองใบ,  ดร.เอมอร อังสุรัตน์, รองศาสตราจารย์ , วัชรี เลิศมงคล, ดร.วิจารณ์ วิชชุกิจ, รองศาสตราจารย์ สื่อสิ่งพิมพ์:pdf AbstractThe objectives of this study were to determine 1) some personal background of Wanlueng Durian
Quality Improvement for Exportation Group members, Chakthai sub-district, Khao Khitchakut minor-district,
Chanthaburi province, 2) their durian cultivation characteristics, 3) their expectation towards durian central
wholesales market for export model, 4) the relationship between some personal background of group members
with their expectation towards durian central wholesales market for export model, and 5) their constraints
and recommendations in durian central wholesales market for export model development. Population was
46 Wanlueng Durian Quality Improvement for Exportation Group members, Chakthai sub-district, Khao
Khitchakut minor-district, Chanthaburi province. Semi-structure interview schedule was obtained to collect
data. Descriptive statistics were frequency, percentage, arithmetic means, standard deviation, and
correlation. The findings indicated that mostly major occupation was orchard cultivation. Average household
income was 427,606 baht per year. Average durian cultivation land tenure was 22 rai (3.52 hectares). Most
popular durian varieties were "MONTHONG" and "KRADOOM". Average durian cultivation experience
was 20 years. Most found knowledge source was neighboring. Most concerned production was high cost
of input. Almost of them sold their products at wholesales market in the community. Most concerned marketing
was less power for bargaining. All 8 proposed durian central wholesales market for export model were
expected by majority of respondents. Including regulations and rules towards physical aspects, regulations
and rules towards barter aspects, regulations and rules towards facilitator aspects, external features
standardization, internal features standardization, post harvesting standardization, packaging standardization
and mark and brand name aspects. Factors related to durian central wholesales market for export model
on the expectation of group members were durian cultivation land tenure, income, number of cultivated
varieties, number of farm sources perception, and frequencies of their training.
Recommendations were 1) Research and development for new technology that appropriate for
cultivated land and also group building promotion for transfer cultivation technique should be provided
continuity. 2) Group building promotion for fertilizer and pesticide should be concerned. 3) Appropriate input
used should be promoted. 4) Low interest sources should be served. 5) Durian central wholesales market
for export model at least 71 sub-items should be considered. 6) Group building promotion for marketing
perception should be conducted. 7) Perception development in term of academic discussions in the village
and local media application should be concerned. |
Researcherดร. วิจารณ์ วิชชุกิจ, รองศาสตราจารย์ที่ทำงาน:ภาควิชาพืชไร่นา คณะเกษตร สาขาที่สนใจ:การผลิตพืช และสรีรวิทยาการผลิตพืชไร่, การผลิตและการปรับปรุงพันธุ์มันสําปะหลัง การบริหารและการจัดการ, การจัดการดูแลสนามกอล์ฟ Resume |